Stepping Back from Social Norms Campaigns: Comparing Normative Influences to Other Predictors of Health Behaviors
نویسندگان
چکیده
منابع مشابه
Stepping back from social norms campaigns: comparing normative influences to other predictors of health behaviors.
Recent health campaigns on college campuses have used a social norms approach, which suggests that one's perceptions of others' attitudes and behaviors are the key components in attitude and behavior change. However, the efficacy of social norms campaigns has been mixed. This study was conducted to assess the relationships among sociodemographics, normative perceptions, and individual attitudes...
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ژورنال
عنوان ژورنال: Health Communication
سال: 2006
ISSN: 1041-0236,1532-7027
DOI: 10.1207/s15327027hc2003_7